Online video is known to generate traffic and increase conversion rates. However, many marketers fail to understand the full potential of online video. This year, online video will be used to deepen the brands' relationship with customers, provide them with a customized shopping experience and turn customers from shoppers to brand advocates. With new technology called SmartVideo, the personalized online video will come alive in 2012.
What, exactly, is the Rule of Three? It’s a rule that basically states that more than three “whatever” is confusing and overwhelming – either visually or mentally, or both.That makes it especially helpful if you’re the kind of entrepreneur who likes to give too much…As in: too many options, too much rambling content, too many bullet points, too much info crammed into a speech, etc.
Yep, I get it. You can’t live without your smartphone. I know. I’m in the same boat. If I forget my phone when I go out of the house (which I rarely do), I feel like I’ve left half my brain behind.We are all so mobile these days. And its so cool that we can take our business with us in our back pocket. But there’s a problem with that too. It’s easy to forget how much sensitive data our phones have access to. Losing it could put your business at a huge risk.
I have to admit, I have neglected my LinkedIn profile and activity in the last few months. It certainly isn’t as exciting a network as Facebook or Twitter; but I guess that’s not really the point of it. Having recently started focusing my efforts back on LinkedIn again, I have discovered that it isn’t just a powerful professional networking tool—when used correctly, it can help generate business leads.
As we approach the end of the first month of the year how are you progressing with your objectives and goals? The chances are you started off the year with great expectations of all the things you wanted to achieve in the first quarter of the year, but one or two things have not gone to plan. Many of us find ourselves in the situation where we want and need to be more productive – in fact I don’t think I have met anyone in the last 3 years who has not remarked that they have to achieve more with fewer resources.
After 17 years spent helping thousands of small businesses, here are 6 of the most common errors I’ve seen.
Google held in event in Brussels this week, along with small businesses, European Commission officials, European parliamentarians, business associations and others. The event was held to discuss how the Internet can drive growth and jobs.
I believe that one of the greatest opportunities we have as business owners is to create wealth.By that I don’t necessarily me get wealthy. I mean create an asset, a business, which is worth more today than it was yesterday. All too often this view gets buried in the push to create a paycheck.In my view there are much easier ways to draw a salary than owning a business.The real magic in the wealth creation opportunity comes when you also see it as a way to create wealth for all of the people the work to increase the market value of the business.
Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one. It is not hard to believe if we just imagine our own experiences. When we are a satisfied customer, usually the easy thing to do is go merrily on our way. If the opposite happens, however, human nature is to seek retribution and the web is the perfect conduit.
Thanks to the advent of idiot-proof video cameras that automatically upload your videos to the web, it’s never been easier to make your own videos for marketing, promotion, or education. Yet few entrepreneurs feel confident using videos online to market their small business.Typically, if they’re even willing to make a video, they’ll be far too critical of the results. So they won’t post the video online because they want to make it “perfect”.
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